What is Social Media Management and How Many Social Media Users Are There Currently?
Social media management is a critical aspect in maximizing your digital marketing strategy.
According to Databoks, as of January 2024, the number of social media users in Indonesia has reached 139 million, equivalent to 49.9% of the total population.
Imagine the potential for growth and attracting buyers/customers if you maximize social media for your business.
What is Social Media Management?
Social media management involves creating, scheduling, analyzing, and interacting with content published on various social media platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, among others.
Its purpose is to market products or services online and is a long-term strategy for businesses.
Social media management is not just about managing, posting, and replying to incoming messages. This role can also be referred to as Social Media Admin.
It qualifies as social media management if it encompasses several aspects including:
- Content Creation
Social media management is responsible for creating and developing relevant and engaging content for audiences, aimed at enhancing the sales potential of a product or service.
- Content Scheduling
In the content creation process, precise and planned scheduling is essential. This includes the content’s substance, category, and publication timing.
- Planning and Strategy
Developing and implementing strategies on social media is crucial in social media management to align with the business’s objectives.
- Development Analysis
Analyzing the progress of the utilized social media, from the impact and influence on the business to the reasons behind performance increases or decreases on each platform.
What Are the Functions and Benefits of Social Media Management?
Many question the functions and benefits of social media management. Essentially, its functions and benefits are similar to other digital marketing aspects, like SEO and Digital Ads. However, this section delves deeper into the essence and importance of optimizing existing digital platforms.
- Increasing Brand Awareness
Having your business brand on social media and various digital platforms aids in brand recognition and potentially becoming top of mind among social media users.
For example, if you own a beverage business and create social media accounts for your business on Instagram, Twitter, YouTube, TikTok, etc., you begin managing your social media yourself by creating modern videos on TikTok.
When these videos go viral and feature on users’ For You Pages (FYP), viewers will begin to recognize the beverage brand you own, specifically in Indonesia or in a particular region.
- Boosting Sales
Every business owner wants their products or services to sell massively. By utilizing social media, this can be achieved more easily and efficiently.
For instance, if you have a TikTok account and often scroll through the app, you’ll frequently come across video ads for products. If it’s something you need, you might be influenced to buy it immediately.
This concept is crucial for business owners to understand if they want to boost sales through social media.
- Competitive Costs
With social media, the capital costs you incur are much lower compared to traditional marketing methods.
To create an Instagram account, you only need a smartphone and internet. Content creation (copywriting) can be assisted with Artificial Intelligence, and content design can use photo editing apps like Canva.
All these tools are available and usable for free, meaning the costs are minimal. However, you should also possess other skills, such as poster design or social media content creation.
What Are the Duties of Social Media Management?
Discussing the duties of social media management certainly revolves around the aspects described at the beginning of this article.
To deepen your understanding, here are the duties of social media management:
- Business Analysis
Everything in business needs to be grounded in deep analysis, hence the first duty of social media management is to analyze trends, content, and competitors.
- Strategy Design
After the analysis process, the next duty is to design strategies, both for the long-term and short-term.
- Content Creation
If all strategies are well designed and precise, the next task is to create content according to those strategies.
The produced content must align with business objectives, whether to increase awareness or boost sales.
- Performance Monitoring
After executing various tasks in social media management, another main duty is to monitor the performance of the designed and created content.
Evaluate whether the contents are having a positive impact. If they are, they should be further enhanced; if not, they need to be reevaluated.
- Reporting
Creating reports on performance, problems, and solutions for each executed content is one of the duties. Without performance reports, it would be challenging to assess the effectiveness of the strategies implemented.
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Managing social media is not a simple task, especially if you are the owner of the business.
As a business owner, it is more effective for you to focus on business development and enhancing strategies for selling products or services. Leave the social media management to us, the experts.
As a Digital Marketing Agency, we possess expertise in providing advice on the most suitable strategies for online execution, proven by our clients’ experiences.
So, instead of being perplexed about how to digitally grow your business, consult with us because we offer the best solutions for you.
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