Klinik Indrajana
Klinik Utama DR. Indrajana is a long-established multispecialty clinic in Central Jakarta, serving patients across numerous specialist policlinics and supported by diagnostics and inpatient/outpatient facilities. Our work with the clinic covers website recommendations, Google Ads management (for 6+ policlinics), and bi-weekly communication training for the admin/front-desk team
300%
Return on Ad Investment
3X
Growth in Patient Base
Services
- Landingpage Recommendations
- Google Ads Management
- Communication Training
The Problem
Before partnering with Search Synergy, tracking was unreliable marketing couldn’t clearly attribute bookings to channels. We audited their entire Google Ads account, relaunched campaigns with clean structure, and began live, bi-weekly communication trainings with the admin team (scripts + SOPs) to improve trust-building and conversion in chats.
The First Phase
Full Google Ads Audit: Restructured campaigns, keywords, and conversions across all active policlinics.
Fixed End-to-End Tracking: Implemented accurate channel attribution so the team can see where bookings come from (Google Ads, SEO, organic, Facebook).
Website & Landing Page Review: Audited key pages and delivered practical, prioritized recommendations to improve clarity, load speed, and conversion UX.
Bi-Weekly Communication Training: Live sessions with admin on response time, qualifying questions, objection handling, trust signals, and booking SOPs (including scripts and templates).
Second Phase & Results
Higher Chat-to-Booking Conversion & ROAS: Campaigns reached 70×+ ROAS while more chats turned into confirmed bookings.
Stronger Patient Communication: Admins now use standardized scripts/SOPs, resulting in clearer, more empathetic conversations and higher conversion rates.
Scaling the Wins: We’re preparing new campaigns for all policlinics, using the fixed tracking and improved site experience to capture more demand across service lines.
