RSIA Cicik Padang

Mother & Child Hospital Padang

RSIA Cicik (Padang) is a private Mother & Child hospital focusing on obstetrics–gynecology and pediatric care, supported by additional specialty units to keep care comfortable for patients and families.

300%

Return on Ad Investment

3X

Growth in Patient Base

Services

  • Landingpages Creation
  • Google Ads Management
  • Meta Ads Management
  • Communication Training

The Problem

There was no digital marketing plan in place. Channels weren’t set up for acquisition, and tracking couldn’t reliably attribute bookings to the right sources.

 

The First Phase

  • Google Ads from scratch : built clean campaigns, conversion goals, and audience structure; enabled accurate tracking of bookings and user activity.

  • Meta Ads from scratch:  launched full-funnel campaigns with high-converting creatives; set up event tracking for bookings.

  • Landing pages by policlinic:  created focused pages per service so ad traffic could convert into bookings.

  • Bi-weekly communication training: live sessions with the admin/front desk; provided scripts, objection-handling, and booking SOPs.

Second Phase & Results

  • High percentage of incoming inquiries: steady growth in qualified leads from both Google and Meta.

  • Improved communication: admins use clear scripts and SOPs; faster, more empathetic responses.

  • High social engagement:  creatives and posting cadence boosted interactions and trust.

  • Next steps: scale the winning campaigns and landing pages across more services. 

.